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Display Advertising: Ad Fraud

10 Feb
2018

IAB’s first publication on blockchain in advertising paints an optimi…

In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys

01 Dec
2017

Here’s a case of huge inventory fraud that ads.txt could vanquish

A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB) ads.txt. initiative. Recently, Adform published a white paper describing how it discovered this “domain spoofing” fraud, which it called “one of the largest botnets to ever hit digital advertising” — about

03 Oct
2017

Fraudsters don’t sleep, no matter who owns the tools to fight them

The ad tech space is consolidating. Fueled by competitive pressure from the likes of Facebook and Google, independent point solutions are being swept up into larger streamlined offerings that can compete with the tech giants in providing quality inventory at scale. While evidence of this trend can be found in

22 Sep
2017

Google announces new anti-fraud initiatives for DoubleClick Bid Manag…

The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a rallying cry across the industry. On Thursday, Google announced several measures it is taking to address concerns of media buyers using its demand-side platform, DoubleClick Bid Manager (DBM). The initiatives break

08 Sep
2017

Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt ado…

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about

02 Sep
2017

The Trade Desk & White Ops team up on digital ad fraud

Demand-side platform The Trade Desk and ad fraud detection service White Ops announced a new partnership Thursday to tackle ad fraud across every impression that comes through The Trade Desk’s platform. While advertisers have had access to various pre-bid and post-bid technology providers on The Trade Desk’s platform for years,