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Channel: Martech: Marketing

25 Jan

With push notifications, there’s always room for improvement

Congratulations, mobile marketers. Your valiant efforts at improving the value of push notifications have paid off. New consumer research tells us that push notifications have greatly improved over the last few years. In fact, more than half of respondents in a recent survey conducted by my employer, Localytics, agreed. We’ve

17 Jan

NRF report shows lack of tech awareness among shoppers

To hear martech companies tell it, technologies such as voice search and augmented reality (AR) are on the rise. But in Consumer View, a quarterly report released today by the National Retail Federation (NRF), customers are telling a different story. The report said that only 16 percent of those surveyed were aware of

11 Jan

New report: The Internet of Things and blockchain tech are made for e…

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes.

21 Dec

Adobe Campaign to roll out enhanced email functionality

Adobe wants to make it easier for marketers to reach its email targets with creative messaging. That’s why it’s adding drag-and-drop functionality to Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the process and the speed of

19 Dec

AI marketing and the journey through the uncanny valley

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that

22 Nov

Listen up: The state of podcasting in marketing

In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel. An Edison Research survey released in early 2017 showed that in just the past year, growth of the podcasting medium has

21 Oct

SAP Hybris adds facial recognition, Internet of Things-triggered camp…

Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is getting serious about identity management across its marketing and e-commerce platform, as marketers get ready for the Government Data Protection Regulation (GDPR) in May. This week, SAP is introducing several

18 Oct

Google’s new Daydream View: Another step on the long road toward VR a…

Virtual reality (VR) is a powerful medium that has numerous use cases beyond gaming and entertainment, including industrial design, training, education, healthcare, shopping, enterprise sales and more. But while enterprise VR scenarios are starting to take off, it will probably be years before VR goes mainstream — if ever. When