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Channel: CMO Zone

06 Sep
2017

Expand your search marketing knowledge with an SMX Workshop

SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23, to attend. All preconference workshops will be held at the Westin Times Square in New York City. Each workshop provides:

02 Sep
2017

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why microsites aren’t always ideal for SEO Sep 1, 2017 by Janet Driscoll Miller Microsites have their uses, but columnist Janet Driscoll Miller argues that they

01 Sep
2017

Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Your account structure might be hurting performance. Here’s why (and how to fix it) Aug 31, 2017 by Matt Lawson Oversegmentation is often the enemy of

30 Aug
2017

Marketing Day: Marketing automation, personalization tools & the new economy of micro-influence

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 4 — Building the team Aug 29, 2017 by Peter Ladka In Part 4 of a nine-part series, contributor Peter Ladka takes

27 Aug
2017

Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Proof that no ranking boost for responsive sites exists in 2017 Aug 25, 2017 by Bryson Meunier There are many good reasons to recommend responsive design

25 Aug
2017

Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet today’s CMO: Multisport athlete Aug 24, 2017 by Sonjoy Ganguly Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for