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A-Post to Marketing Land

10 Feb
2018

IAB’s first publication on blockchain in advertising paints an optimi…

In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys

03 Feb
2018

With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it …

New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in August, when ads.txt adoption was slow to scale. The analysis by

02 Feb
2018

Twitter gives developers full access to its entire archive of tweets

Developers can now access every tweet that has ever been published on the social media platform, TechCrunch reported today. The new Full-Archive Search is the latest API to provide increasingly broader access to archives since Twitter started working on this project at least seven years ago. Previously, only enterprise-level developers

19 Jan
2018

Nearly 80% of consumers would end brand relationship over unauthorize…

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal

13 Jan
2018

IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0

The Interactive Advertising Bureau (IAB) Tech Lab is out this week with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed buying and selling of ads and the first OpenData spec for reporting campaign performance metrics. OpenDirect offers standards for ad transactions directly between a publisher and

11 Jan
2018

New report: The Internet of Things and blockchain tech are made for e…

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes.

21 Dec
2017

Adobe Campaign to roll out enhanced email functionality

Adobe wants to make it easier for marketers to reach its email targets with creative messaging. That’s why it’s adding drag-and-drop functionality to Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the process and the speed of

17 Dec
2017

MetaX sets up Ads.txt Plus as an application on its blockchain-based …

Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text file, when made available on a publisher’s website, tells advertisers which exchanges or other sellers have the right to represent that publisher’s ad inventory. Faked inventory has been a

16 Dec
2017

Ad consortium based around LiveRamp’s IdentityLink boosts membership

In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to its IdentityLink ID. This week, the Advertising ID Consortium announced the addition of 16 other demand- and supply-side members, including Videology, Kargo, Adform, AerServ, Amobee, DataXu, IgnitionOne,

13 Dec
2017

New report: Brands set budgets and expectations for GDPR compliance

A new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the upcoming General Data Protection Regulation (GDPR) and the related ePrivacy Regulation. The report — “Embrace the GDPR to Gain a Competitive Edge” [registration required] — was commissioned