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A-Post to Marketing Land

19 Jan

Nearly 80% of consumers would end brand relationship over unauthorize…

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal

13 Jan

IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0

The Interactive Advertising Bureau (IAB) Tech Lab is out this week with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed buying and selling of ads and the first OpenData spec for reporting campaign performance metrics. OpenDirect offers standards for ad transactions directly between a publisher and

11 Jan

New report: The Internet of Things and blockchain tech are made for e…

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes.

21 Dec

Adobe Campaign to roll out enhanced email functionality

Adobe wants to make it easier for marketers to reach its email targets with creative messaging. That’s why it’s adding drag-and-drop functionality to Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the process and the speed of

17 Dec

MetaX sets up Ads.txt Plus as an application on its blockchain-based …

Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text file, when made available on a publisher’s website, tells advertisers which exchanges or other sellers have the right to represent that publisher’s ad inventory. Faked inventory has been a

16 Dec

Ad consortium based around LiveRamp’s IdentityLink boosts membership

In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to its IdentityLink ID. This week, the Advertising ID Consortium announced the addition of 16 other demand- and supply-side members, including Videology, Kargo, Adform, AerServ, Amobee, DataXu, IgnitionOne,

13 Dec

New report: Brands set budgets and expectations for GDPR compliance

A new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the upcoming General Data Protection Regulation (GDPR) and the related ePrivacy Regulation. The report — “Embrace the GDPR to Gain a Competitive Edge” [registration required] — was commissioned

01 Dec

Here’s a case of huge inventory fraud that ads.txt could vanquish

A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB) ads.txt. initiative. Recently, Adform published a white paper describing how it discovered this “domain spoofing” fraud, which it called “one of the largest botnets to ever hit digital advertising” — about

18 Nov

Receptiv launches first mobile web video ad format built for user exp…

Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. This week, the New York City-based firm is moving into mobile web, launching a new video ad format that it says

16 Nov

MarTech Landscape: What’s a smart contract?

Suppose you had a contractual agreement that understood its own terms, could track whether the terms were fulfilled and could send the required payment or product when the deal was finalized. That, essentially, is the idea behind a smart contract, one of the new ways of doing business that blockchain