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Today we want to table and explain the 5 key skills of a marketing manager. If you are a solo marketer, or an individual contributor, this may not be for you. We really want to focus on the skills your marketing manager needs.
We’re super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It’s a little more about how to think about things, and a little less about didactic how to do things.
We’ll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we’ll give our take on the five key skills of a marketing manager actually are.