Marketing Mix – Making your product available to the right customers,at the right place and time.
So it basically comprises of 4 P’s : Product,Price,Place,Promotion
1. Product – What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available?
2. Price – What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done?
3. Place – Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores?
4. Promotion – How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets?
Watch this video to learn more
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